The CarbonNeutral Protocol Index

5.3 Regulations around environmental claims

Entities must be aware that there are regulations governing marketing claims relating to environmental actions and third-party certifications in countries, regions and different jurisdictions (for example, the EU Empowering Consumers for the Green Transition Directive and the EU Green Claims Directive; the U.S. Federal Trade Commission’s Green Guides; the UK’s Advertising Standards Agency; and DEFRA’s Green Claims Guidance) and it is the responsibility of entities to ensure that their claims and disclosures – including those relating to CarbonNeutral® certification – are compliant with those regulations.