Sky

With a desire to build its brand and reputation and use its media presence to campaign for the environment, Sky became CarbonNeutral® in 2006 which it has maintained ever since. It was the world’s first CarbonNeutral® media company.

Since 2006 Sky has used its carbon neutral programme to engage internal teams and to align with external campaigns such as Rainforest Rescue and Ocean Rescue.

Sky has 23 million subscribers and more than 30,000 employees.

Sky: The Benefits of Carbon Offsetting

It’s important to show leadership around climate change issues, demonstrating our commitment to reducing our impact on the environment and being a responsible business. Our staff and customers continue to be proud that we are a CarbonNeutral® company and are proud of the work we do to support environmental and sustainable development around the world.

Fiona Ball, Group Head of Inspirational Business & Sky Ocean Rescue, Sky

1

Define

When it first became CarbonNeutral® Sky was mainly a UK-based operation. Since then, as the business has expanded, it has continued to make its operations CarbonNeutral, including European businesses such as Sky Deutschland and Sky Italia.

2

Measure

An independent third-party conducts the greenhouse gas emissions assessment on behalf of Sky and the results are published in its ‘Bigger Picture’ Impact Report.

Most emissions from the company’s operations are from electricity and vehicle fuel.

3

Target

When Sky first became CarbonNeutral, in 2006, it was a unique, leading position to take on the environment.

It has maintained carbon neutrality ever since, while continually extending its Group targets to reduce its carbon footprint.

4

Reduce

Sky is a CarbonNeutral® company through a combination of efficiency measures, product innovation, renewable energy generation and procurement, and external emission reduction projects.

  • Sky has delivered a 55% reduction in its carbon intensity (carbon emissions per unit of revenue) by reducing energy consumption, travel, waste and water use, improving fuel efficiency across its vehicle fleet, and infrastructure updates to improve energy efficiency.
  • It has achieved 100% renewable electricity in 2016 as part of its commitment to RE100, through on-site wind and combined heat and power and working with Natural Capital Partners to procure renewable energy through REGOs.
  • Sky has also financed more than 30 emissions reductions projects that build low carbon sustainable development around the world. These include renewable energy projects in India, rainforest conservation in Brazil and forest conservation in Indonesia.
  • Sky also works with its suppliers and customers to reduce their upstream and downstream emissions. Currently, 78% of its top 50 suppliers have integrated climate change initiatives into their strategies. To support the reduction of emissions by customers using Sky services, Sky produced the world’s first automatic standby mode for its set-top boxes.

5

Communicate

CarbonNeutral® certification has been used in a range of campaigns to build Sky's reputation by being at the forefront of environmental issues.

2006 - The Bigger Picture campaign which included a ‘Cool as a cat’ advert and communications on its van fleet about the company’s CarbonNeutral® certification.

2009 - Sky Rainforest Rescue, a campaign which successfully saved one billion trees and brought deforestation to the attention of more than seven million viewers through programmes such as Battle for the Amazon. Sky worked with Natural Capital Partners to deliver emission reductions through forestry projects, including Acre in Brazil and Rimba Raya in Indonesia.

2017 - Sky Ocean Rescue and campaigns to eliminate plastic waste. Sky worked with Natural Capital Partners to set up a new project to prevent 8,000kg of plastic waste entering the Seruyan River in Indonesia on the site of Rimba Raya, one of the projects delivering its emission reductions. Five lead waste collectors in each of the 14 main villages along the river will be supported through the project, while key transport links will be established to carry the plastic to recycling facilities.

Sky’s van fleet communicated the company’s carbon neutrality to customers and the wider public.