What is CarbonNeutral®?

We registered the CarbonNeutral® trademark in the 1990s. When you see it applied to a product, service or activity, it signifies that:

• CO2 emissions have been independently measured
• 100% of emissions have been reduced to net zero through a mix of internal reductions (change of a manufacturing process for example) and best practice external reductions (carbon offsetting)
• there will be clear communication around the proposition.

There are a set of rules - known as the CarbonNeutral Protocol - governing what the CarbonNeutral brand mark stands for and how it can be applied. These rules are discussed and agreed with an Independent Advisory Group of NGOs, scientists and business, and they ensure any CarbonNeutral claims have real integrity and follow best practice.

Click here for a summary of the parameters set for CarbonNeutral brand marks.

CarbonNeutral®: balancing CO2 emissions with CO2 savings