Communicate the value

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Whether increasing revenue, driving down costs or enhancing your brand, once a business has established a strong offset inclusive carbon management plan, a powerful communications programme will ensure the full value is realised.

We provide a set of resources to help you ensure you get full value from your carbon reduction strategy with credible communications. 

CarbonNeutral® certification

To differentiate your product or service, increase sales and communicate your action on carbon reductions, the CarbonNeutral® mark is a global, credible certification available for your use if you have reduced your carbon emissions to net zero in accordance with The CarbonNeutral Protocol. 

The CarbonNeutral Protocol is the global standard, developed by The CarbonNeutral Company, to guarantee the integrity and credibilty of CarbonNeutral® programmes around the world.  As a globally recognised trademark, applying CarbonNeutral® to a company, product, service or activity brings integrity and credibility to your carbon management activities.

For companies that wish to license the CarbonNeutral® mark, The CarbonNeutral Protocol enables The CarbonNeutral Company to act as a third party verifier to ensure that the scope, activities undertaken and carbon offsets chosen, meet these requirements and can be issued with the mark.

Stakeholder engagement

Engage customers, suppliers and staff to ensure you get value from your carbon reductions strategy by identifying key stakeholder groups, designing a tailored engagement plan and reviewing against agreed KPIs. Our 'Cut out a Kilo' programme has been widely used by clients to inspire behaviour change from their stakeholder groups and our calculators are a popular tool to help stakeholders understand their carbon footprint.

Marketing and PR support

Communication is essential to the ongoing success of your company's carbon management programme. We provide a set of resources to in-house marketing and communications teams and external agencies, to translate carbon management activity into compelling propositions, programmes and materials and press releases for both internal and external audiences.