Carbon Marketing and Communications Advice and Support

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Our marketing and communications support helps ensure your carbon management programme delivers value for your business.

Providing market insight and industry expertise

Our deep industry understanding puts us in an unparalleled position to provide regular insights in to relevant regulation and policy from around the world, updates on carbon standards, and business action on climate change, enabling our clients to understand the issues, opportunities and challenges that will impact their businesses.

Through our consultancy partnership with the Carbon Disclosure Project (CDP), board membership of the Climate Markets Investors Association, participation in key international policy events, Chair of the International Carbon Reduction and Offset Alliance (ICROA), and relationship with forward thinking organisations like Forum for the Future, we are constantly participating in the debate on the role of business in managing climate change and providing clients with our expert analysis.

Working with IT services provider, Atos, we created a joint white paper – Decarbonising the Firm of the Future – which addressed the ways in which business can use IT to understand their carbon impact and set strategies and plans to manage and reduce it. The paper was used by Atos to distribute at the Planet Workshop Global Conference in Evian.

Engaging stakeholders

An effective communication programme begins with understanding the needs of your stakeholders. Our engagement workshops for clients enable them to determine the right audiences and most effective communications channels for communicating their carbon management activities and meeting their business objectives.

We provide advice and support to our clients on ideas and activities for engaging stakeholders, identifying the right messages and turning these in to compelling content. This provides the foundations for transparent and credible communications that build a company’s reputation for taking action on climate change.

UBS’ event ‘Business Change for Climate Change’ saw UBS Economist Paul Donovan joined by respected opinion formers on the role of business in making an impact on climate change. UBS staff and clients were invited to join in the debate with a panel, organised by The CarbonNeutral Company, that included Jonathan Porritt (Forum for the Future), Dame Helen Alexander (formerly of the CBI), and Peter Boyd (The Carbon War Room). Read the Business Change for Climate Change report and watch videos from the event.

The tools and materials for communicating environmental action

Our clients have access to marketing and communications materials that make running compelling communications campaigns simple. Keep your staff informed with briefings on key topics. Explain the benefits of offset projects with regular information, photographs and a selection of films.

Clients using our CarbonNeutral® certification will also benefit from our experience in making the most of the mark to ensure your business is differentiated, from guides on clear ways to communicate your certification to quotes and spokespeople for use in your press releases.