We all know how far-reaching television's influence is. But never has it been used so positively.
With 9.7 million customers in 1 in 3 homes, Sky can be enormously influential in changing people’s opinions and behaviour.
Video: Jo Fox, Director of Sky, discusses how they engaged staff, customers and their supply chain in tackling climate change.
The commitment it made in 2006 to being a CarbonNeutral® company has kept over 225,000 tonnes of CO2 out of the atmosphere, but who knows how much additional reduction has resulted from people whose awareness they helped raise?
How The CarbonNeutral Company helped:
- We measured the carbon footprint of Sky’s premises, company owned vehicles, business travel and waste to landfill
- We worked with Sky to engage employees and customers through an innovative, online carbon calculator with an emissions reduction pledge, an offset facility and advice on reducing CO2
- We reduced Sky’s unavoidable emissions to net zero through a unique portfolio of high quality offset projects
At Sky we believe climate change is one of the biggest challenges society has ever faced. That’s why we want to minimise our own impact and inspire Sky people, partners and customers to do the same. This year we have set ourselves new challenging targets. We’ve made good progress so far - we’ve reduced our net greenhouse gas emissions from our operations by 12% since 2003, at a time when our business has grown substantially.
Fiona Ball, Head of Environment, Sky
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