Making the right claims: using communications to build confidence in sustainable products & services

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Your business may already be making great strides in the area of sustainability, but how exactly do you communicate that effectively to your clients and customers?

Join us to learn how to activate the power of effective communications on environmental issues from industry leaders in sustainability, brand strategy and marketing communications.

Date: Tuesday October 12th, 2010
Time: 4.30pm - 7.30pm
Location: The Design Council, 34 Bow Street, London, WC2E 7DL

Speakers:

  • Graham Hales - CEO, Interbrand London
  • Santiago Gowland - VP Brand and Global Corporate Responsibility, Unilever
  • John Grant - Founder, Abundancy Partners and author of ‘The Green Marketing Manifesto'
  • Giles Gibbons - CEO, Good Business

Key topics:

  • How can you get your message across through a dizzying array of eco-labels and certifications?
  • Do third party certifications add credibility to your actions in the eyes of your customers?
  • Where should marketers place the emphasis of their communications when it comes to sustainability - what do your customers really want to know?

  • How should you position carbon amongst other sustainability actions and initiatives?

 

 

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